Words that Work: LIVE Workshop

Transform Your B2B Email Approach in 60 Minutes

Ready for 36x ROI?!


Every word counts - especially in your inbox.

Here's what we know: email marketing is set to drive over £11 billion in revenue this year. And from an ROI standpoint, that’s £36 for every £1 spent.

But only 31% of marketers are using it effectively. Why? Because we're often looking at it all wrong.

What You'll Learn

In this intimate, focused workshop, you'll uncover:

  • How to write emails your audience genuinely wants to read
  • Why email should be central to your marketing strategy
  • The art of crafting irresistible subject lines
  • Your own sustainable content wellspring
  • Frameworks that make writing enjoyable, not arduous

Perfect For You If:

  • You're ready to transform your B2B email marketing
  • You want to build genuine connections with your customers
  • You're looking to share value to warm up those lukewarm leads
  • You need a strategic approach to email communication
  • You want to build a community around your brand

Not Quite Right If:

  • You're only after theoretical knowledge
  • You're not ready to implement new strategies
  • You're expecting overnight success without practice



Presented by

Eloise Leeson-Smith

February 25, 2025
12:00pm Greenwich Mean Time

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